Brooks Running recorded revenue growth of 23% [1] during the first quarter of 2024.
The performance indicates a significant expansion for the athletic footwear brand as it scales its global footprint and competes in a volatile retail market.
Dan Sheridan, CEO of Brooks Running, said the company saw a record level of growth during the period. He said the company experienced "really broad growth across every single region" [2]. This expansion was not limited to a single market, as the company achieved double-digit growth in every region globally [3].
Sheridan said the company is winning by combining fashion and performance elements in its product line. This strategy has allowed the brand to capture a wider audience of runners, and casual wearers alike. The first-quarter results reflect a period of accelerated momentum for the company's international operations.
During an interview, Sheridan said, "We grew 23% in the first quarter" [1]. He said the trend was consistent across different geographic territories. The company's ability to maintain a growth rate of 10% or more in every region [3] suggests a strong demand for its specific product positioning.
While the company continues to expand, the leadership remains focused on the intersection of athletic utility and style. This approach aims to sustain the growth trajectory seen in the early part of 2024 as the brand enters new markets.
“"We grew 23% in the first quarter."”
The record growth at Brooks Running suggests that the 'athleisure' trend is evolving toward a more specialized 'performance-fashion' hybrid. By achieving double-digit growth across all global regions simultaneously, the company demonstrates that its brand appeal is not tied to a specific local economy or cultural trend, but rather a broader global shift toward technical running gear used in everyday life.
