CBS News has rebranded and expanded its live-streaming offering under the new name "CBS News 24/7" [1].
This shift reflects a broader industry move toward digital-first news consumption, allowing the network to reach global audiences without the barriers of traditional cable subscriptions.
The rebrand was announced in March 2024 [1]. The service is designed to provide continuous access to breaking news and original reporting for viewers who have internet access [1]. By moving to an always-on model, the network aims to compete more effectively in the rapidly evolving landscape of digital media.
According to the network, the service is available online worldwide [1]. Viewers can access the stream through the official CBS News website, the dedicated mobile app, and various partner platforms [1]. This multi-platform approach ensures that the news remains accessible across different devices and operating systems.
One of the primary features of the expanded service is its cost to the end user. The streaming service is offered at no cost to viewers [1]. By keeping the content free, CBS News intends to maximize its reach and maintain a steady flow of information to the public regardless of their financial status.
The expansion includes a mix of live coverage and original programming. The network intends to leverage its existing reporting infrastructure to fuel the 24/7 cycle, ensuring that global events are covered in real time as they unfold [1].
“CBS News rebranded its live-streaming service and expanded its offering under the name "CBS News 24/7"”
The transition to CBS News 24/7 signals a strategic pivot toward a free, ad-supported or brand-awareness model to capture the 'cord-cutter' demographic. By removing paywalls and expanding distribution to partner platforms, CBS is prioritizing audience scale and global accessibility over direct subscription revenue, mirroring the digital strategies of other major global news organizations.
