Several hundred Norwegian football fans gathered in New York City's Times Square on Sunday to perform the traditional "Viking row" celebration [1].

The display marks a high-visibility show of support for the national team as it competes in the World Cup. It highlights the global reach of the tournament and the cultural traditions fans bring to host cities in the U.S.

Supporters wearing Viking helmets and national colors filled the square, chanting and marching in a synchronized rowing motion [2]. This specific celebration is a signature move for Norwegian supporters, intended to create an intimidating and unified atmosphere for the team's opponents [2].

The gathering took place on the eve of Norway's second Group I clash against Senegal [3]. The match is scheduled for Monday night [3].

Fans used the high-traffic tourist hub to signal their presence and passion before the game. The event drew attention from passersby in the heart of Manhattan, blending sports enthusiasm with historical imagery, specifically the imagery of Norse seafaring, to rally the squad for their upcoming fixture [2].

While the event was a peaceful celebration, it demonstrated the scale of international travel for the tournament. The presence of several hundred supporters [1] in a single city center reflects the logistical mobilization of European fan bases during the competition.

Several hundred Norwegian fans gathered in Times Square

The mobilization of international supporters in major U.S. hubs like New York City illustrates the tournament's role as a global cultural exchange. By bringing traditional celebrations like the 'Viking row' to the U.S., fans are exporting national identities and sporting rituals, increasing the tournament's visibility beyond the stadium and into the public consciousness of the host cities.