About half of single Americans are going on fewer dates or choosing less expensive activities due to rising costs [1].

This shift suggests that romantic pursuit is becoming a financial luxury for many. As the cost of living increases, the traditional dating experience is being reshaped by economic necessity rather than personal preference.

A 2026 survey conducted by BMO found that 50% of single people in the U.S. have adjusted their dating habits to save money [1]. These changes include a reduction in the frequency of outings, and a pivot toward low-cost activities to mitigate the financial burden of socializing.

Beyond the cost of the dates themselves, the financial pressure extends to the tools used to find partners. Many singles are now paying for dating-app subscriptions to increase their visibility or access specific features [1]. These recurring fees add another layer of expense to the process of seeking a relationship.

The trend is particularly visible among younger generations. Some Gen Z individuals have rebranded the choice to remain single as a savvy financial strategy — a practice sometimes referred to as "solomaxxing" — to avoid the high costs associated with modern romance [2].

This economic pressure has also contributed to the rise of "solo dating," where individuals take themselves out to experience activities without the expense or complexity of a partner [3]. By treating oneself to a meal or a movie, people maintain a social life while avoiding the unpredictable costs of traditional dating.

Overall, the data indicates that the financial barrier to entry for dating is rising. The combination of inflation and the monetization of dating platforms has made the search for a partner a significant budget item for many U.S. adults [1].

“Half of single Americans are going on fewer dates or choosing less expensive activities”

The transition of dating from a social norm to a financial luxury reflects a broader economic squeeze on young adults in the U.S. When basic romantic interaction requires a subscription fee or a significant discretionary spend, it may lead to long-term demographic shifts, including delayed partnerships and a rise in permanent singleness driven by economics rather than social preference.